For the past several months now, there has been a proliferation in the number of blogs launched by businesses.  First, for those of you who may be wondering what “blogs” actually are, they are an abbreviation for “weblogs”. First popularized by journalists, tech geeks and by teenagers, “blogs” are now increasingly in use by the business community and Fortune 500 companies.  According to AdWeek:

In the past few years, blogs have gone from a quirky vehicle for expression to a political force to, now, a quirky marketing tool for corporate America.