June 2005




Read this post: Blogging 1.0 from a VC in NYC

Blogging 1.0

Alexander Muse | 3:25 pm | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Weblog Hosting , Dallas , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



You don’t need to be a geek to listen to Podcasts anymore (oh and Steve Jobs paid the music companies off so we can have 30 second clips of music in our podcasts)

Podcast goes mainstream with Apple’s newest release of iTunes version 4.9 according to an article titled Podcasting for Dummies in the Wall Street Journal. The article revealed Odeo’s plans to offer tools for advertisers to insert audio commercials into podcasts. The other interesting tidbit from the article was the fact that Apple has obtained a license from music companies that allows podcasters to play 30-second song clips in their shows.

Previous Podcasting entries:
Podcasts - 22 million Americans have MP3 players today - 6 million have already tried a podcast.

Alexander Muse | 10:18 am | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Hosting , Weblog Hosting , Dallas , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



FedEx decided to threaten the FedEx Furniture guy instead of promoting the gag…

Remember the FedEx Furniture guy? The site is down dead and alas the FedEx Furniture guy is gone. Too bad FedEx didn’t turn this lemon into lemonaid. Previous entry. Dead link.

As Steve Rubel might suggest, “Call UPS and tell them to start building furniture.”

Alexander Muse | 7:22 am | 1 Comment Tags: Corporate Blogging , Managed Blogging , Blog Consultancy , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



When the story is not the story at all.

One of the many projects we are involved with is the production of a television pilot called MotorSport Ranch. Once we sold the pilot to INHD (a cable HDTV network) we needed a way to generate interest in the program so that they would pick up the full series. HDTV viewership is so small that a little buzz might turn our niche reality show into a modest HDTV hit.

First, I created a blog to detail the process of making a television program from concept to sale. The blog generated a modest amount of traffic and a little buzz in the HDTV community. We had a website for the program, but it did not seem to index well and had very few visitors - on the other hand the blog averaged a couple of hundred viewers per day.

Recently we received an air date for the program (8PM CST on July 2nd) and we wanted to get the word out to the HDTV viewers across the US (INHD is available in 47MM homes across North America). I decided to issue a press release. First I drafted a release about the show, how great it was, where it would air, when it would air and so on. I threw up all over the release. Next I wrote another draft and made the subject the blog about the making of the show (oh and fyi here is the time and date of the premiere). This generated a HUGE amount of traffic. Typepad (the home of the blog) had a hard time keeping up with the requests and we surpassed our bandwidth allocation.

So the story was about the Blog about the making of the show, instead of the show itself. We have had write ups about the show in various online outlets, magazines (including MyBusiness Magazine, Entrepreneur Magazine, Black Enterprise Magazine) and several other publications yet to be released. So we got what we wanted - buzz about the show and a bigger story about our blog.

Alexander Muse | 2:34 pm | No Comments Tags: Corporate Blogging , Blog Consultancy , Dallas , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Some companies use blogs to increase their Google search rankings.

The true purpose of a corporate blog should be to open up a dialogue with your current or prospective customers with an emphasis on listening.

Vespa is launching two blogs with three goals:

1. To increase organic search engine rankings.
2. To create buzz.
3. To build a brand by listening.

Check out the Wall Street article by Brian Steinberg, “Corporate Marketers Try Out Blogs,” describes Vespa’s and other major corporations use of blogging. Check out Steve Rubal’s listing on MSNs search engine: 10 Commandments.

[via SEO Blog]

Alexander Muse | 9:11 am | No Comments Tags: Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Study says, “Corporate blogging can make a substantial and positive effect on public relations.”

[via NevOn]

“The findings of this research strongly suggest that corporate blogging can make a substantial positive contribution to the practice of external corporate communications. The companies that are blogging successfully are reaping the rewards of better relationships with their stakeholders and enhanced corporate reputation. Controlling the risks of such unfiltered dialogue between employees and the outside world using a combination of trust, policies and guidelines is an enlightened act of management. This is a significant change from the command-and-control approach to corporate communications that was widespread in the past. However, these companies will not be closing down all other methods of corporate communication to concentrate solely on blogging, since blogs are additive to existing media, not replacements for it.”

Alexander Muse | 6:33 am | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Adopt a Chinese Blogger :: Protect Free Speech

Adopt A Chinese Blog [中文版]

Visit the Adopt a Chinese Blog Forum.

Ever since blog became popular in China, there have been a number of occasions where some blogs were shut down by telecommunications company or internet service providers due to their political speech. These incidents not only brought risks to bloggers themselves but also to blog service providers in China. Many blog service providers had to increase their effort in content filtering. All these brought pressure and helplessness to people who dare to make truthful expressions.

Especially since April 2005, when the law on non-profit website registration became effective, website owners are required to submit their real personal information when they register their websites. The annual registration process as well as hefty penalty for failure in compliance have angered many website owners that use an independent virtual server and domain names.

Therefore, many bloggers in mainland China began to consider moving their blogs outside of China. But because of language barrier, financial, payment and other issues, the cost of moving is rather high and the situation is not optimistic.

It is based on the belief of free speech that we started the Adopt a Chinese blog project. We hope that we and others on the internet who shared the same belief, can share resources and help bloggers who want to freely express themselves and find a safer space for blogging, so that they can continue to blog without retribution.

As a matter of fact, the goal of the program is to help bloggers. The support is not limited to any specific country. It is borderless and global. At least this is what we wish: let people freely express themselves, without the worries that their blog may one day be shutdown.

How do I participate?

Blog Adopters and Bloggers looking for a host should place the following code into your site:

You may also tag your website in del.icio.us using: adoptablog

Chinese Bloggers looking for an adopter can search here: Adopt A Blog.

Alexander Muse | 9:13 pm | No Comments Tags: Blogs Work | Bookmark on del.icio.us | Digg It



Perfect opportunity for FedEx to embrace FedEx Furniture “hack”.

This afternoon I ran across a website about a guy named Tom who did not have any furniture. He ordered FedEx boxes (for free) and built FedEx furniture for his apartment. My first reaction was to wonder when FedEx would shut Tom down. Then I thought that they might embrace this ‘mis-use’ of FedEx boxes. I contacted Jesse W. Bunn in the FedEx PR department and asked for a comment and at the same time suggested a positive response instead of a typical corporate response. In your own business it makes sense to see how you can turn lemons into lemonaid.
FedEx Desk FedEx Table FedEx Bed

I was listening to NPR yesterday and heard an interview with Steve Rubel and as a frequent visitor to his blog, Micro Persuasion, I recalled a post about a UPS executive who indicated that they would not be blogging anytime soon. He suggested that FedEx should start blogging immediately to gain a competitive advantage. Tom’s FedEx Furntiure topic might be a great place to start. I suggest a vlog to start - perhaps a Quicktime movie interviewing Tom and his apartment. “No one is building furniture with DHL or UPS boxes…”

Alexander Muse | 3:14 pm | [3] Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Dallas , Web 2.0 , Weblogs Work , FedEx Furniture | Bookmark on del.icio.us | Digg It



The principle concept of Web 2.0 is for business to foster online communities and listen to them…

This evening I read a story about a Coke fan site in Denmark. Coke contacted them and insisted that they remove the name “Coke” from their URL (I guess this was necessary due to trademark law). But the big error that Coke made was to suggest that the fan site could not “link” to the Coke website without written permission, they insisted that without this permission (which had not been granted) they would need to remove the link.

Coke has since changed their position and apologized, but I think the damage was done. You can avoid Coke’s error by fostering a dialogue with customers that have suggestions or complaints. Instead of threatening to sue a potential “fan” invite him to your offices, listen to him and he will likely become even a bigger fan. This is the Web 2.0. Here is a link to the full story at Adland. Oh and Coke, if you are listening, please do not sue us for the links.

Alexander Muse | 8:49 pm | 1 Comment Tags: Corporate Blogging , Managed Blogging , Blog Consultancy , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



American Express getting into the game with RSS feeds.

If there was any question as to whether or not web 2.0 services like blogs, podcasts and RSS were moving into the mainstream American Express is putting them to bed. Take a look at the latest AMEX service - RSS feeds. [source: Dave Winer]

Alexander Muse | 1:49 pm | No Comments Tags: Blogs Work , Corporate Blogging , Blog Consultancy , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Five steps to a better blog

“We Break Stuff” offers a series on how to make a better blog. Check out Part I and Part II.

[via We Break Stuff]

Alexander Muse | 9:58 am | No Comments Tags: Blogs Work , Corporate Blogging , Blog Consultancy , Web 2.0 | Bookmark on del.icio.us | Digg It



Technorati Party

Technorati Party tomorrow Wednesday June 22 - see you there…

Alexander Muse | 9:43 pm | No Comments Tags: Blogs Work | Bookmark on del.icio.us | Digg It

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