July 2005




Weblogs work against Dell, just ask Jeff Jarvis.

dellsucks.jpegJeff Jarvis is famous for having problems with Dell customer support. He detailed his trials in his blog and as a result he was able to share his disatisfaction with Dell with thousands of people. Rick from the Post Money Value blog explained how he overheard two bank clerks discussing how Dell screwed Jeff Jarvis over and they were going to stay away from Dell. Rick’s point? Assuming ‘average people’ or ‘the masses’ don’t read or see blogs is simply wrong. We are working with a couple of local periodicals here in Dallas and one is spending quite a bit of time discussing the other. The other is trying to ignore the conversation. Instead of responding and capitalizing on the publicity they are missing the boat. My point? It doesn’t matter if you are Dell or a local periodical you need to assume your customers are on the net. If you do, you will figure out how to start talking to them and ultimately listen to them.

Alexander Muse | 10:10 pm | [26] Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Weblogs Work | Bookmark on del.icio.us | Digg It



Listen Up: Blog Engagement As First Hand Market Research

BusinessWeek’s Blogspotting has some words that ring true: a key part of using blogs to engage the market is simply listening closely to what others are saying. We tell our clients that blogging has as much to do with scanning and listening in as it does self-publishing your own material. Listen to what one corporate blogger tells Blogspotting:

“Using keywords and blog search engines (Technorati, PubSub, Flickr, etc), a person can find quite a few interesting tidbits. For example, I have found competitor presentations via a student with a camera phone; employee wives talking about their husband/career; employee children talking about what their secret lives hidden from the parents; employees talking about their bosses; employees talking about leaving the company; new employees talking about joining the company; customers seeking assistance with products….etc.

Bottom line, in my view, any company that is not watching the blogosphere is missing out on a great deal of information that is quite useful/pertinent. ”

Absolutely.

Brian Oberkirch | 12:24 pm | No Comments Tags: Blogs Work | Bookmark on del.icio.us | Digg It



Business Casual Communication

Sign #195 corporate blogging is hitting the mainstream — a list of business blogging tips in the current issue of Fast Company.

Among them: Don’t Scrimp.

“Nothing brings a party to a halt like running out of food or booze. Likewise, one reason blogs fail is a failure to dedicate the resources necessary to keep the conversation going. “Blogs are incredibly low cost,” Lark says. But “they require a time commitment.” Adds Albrycht: “Blogging has to be part of someone’s job description. You have to have a maintenance plan.”"

We tell Weblogs Work clients that we haven’t done anything for you if we merely set you up and jumpstart the first round of the conversation. Blogging is a long-haul strategy. Bird by bird, you build a fervant base of readers and evangelists.

[via BlogWriteforCEO’s]

Brian Oberkirch | 7:41 am | No Comments Tags: Blogs Work , Corporate Blogging , Blog Consultancy , Weblogs Work | Bookmark on del.icio.us | Digg It



Weblogs work for D&O Insurance Companies.

Doernberg created the D&O Insurance Blog. Imagine making a subject as boring as D&O insurance interesting. That is what Doernberg is doing with his blog. Could a blog work for your insurance company? Weblogs work for Doernberg…

[via]

Alexander Muse | 8:11 pm | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Dallas , Weblogs Work , Law Blogs | Bookmark on del.icio.us | Digg It



elfURL is the elfin Web 2.0 way to shorten giant URLs.

Have you ever wanted to send someone a link to a blog post or an Amazon book only to find that the URL was over 100 characters long? If you paste it in an email it is likely that the ‘link’ will break and make the recipient think that the ‘link’ is broken. What if a program could shorten it, allow you to give it del.icio.us tags, and provide you with statistics via RSS all at the same time? Basically URL redirection for the Web 2.0.

The Weblogs Work elves have created a simple tool to do just that called elfURL. Check out their work (it is still in beta).

Alexander Muse | 8:26 pm | [2] Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Executive Blogging Gaining Acceptance

This week InformationWeek published an article by GM Vice Chairman Bob Lutz titled: Nothing to Fear From Executive Blogging.

“To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers.”

“The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest.”

“To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.”

Alexander Muse | 12:01 am | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Financial Times on Corporate Blogging

Good overview in today’s FT on the growing ranks of corporate bloggers. Tips at the end.

Cites Scoble as exhibit A for putting a human face on an otherwise Borg-like company:

“The answer is this: blogging is transforming the way companies communicate and, for a customer, direct contact with an employee is so much more preferable than dealing with a huge faceless corporate behemoth. Robert Scoble, a Microsoft marketing executive specifically hired to blog about the company, has emerged as one of the blogosphere’s most popular citizens because he pulls no punches when it comes to his employer.

He argues that Microsoft’s tolerance of employee blogs - some of which are quite critical of the company - has helped shift perceptions of the software giant from strongly negative to surprisingly positive.

And if blogging can help Microsoft soften its image, imagine what it could do for any other company.”

Brian Oberkirch | 9:01 am | No Comments Tags: Blogs Work | Bookmark on del.icio.us | Digg It



Weblogs ‘could’ work for FedEx, but right now they don’t.

In a previous entry I detailed the FedEx Furniture Guy and offered FedEx the idea of embracing his use of FedEx boxes instead of threatening to sue him. They decided on the latter. Once he was forced to remove his site I recieved thousands of visitors to this blog to catch a glimpse of the FedEx Furniture Hack. I followed up on my first entry with a second update regarding an email that I recieved from a friend of the FedEx Furniture Guy clarifing some details that I got wrong. Next I was contacted by a group calling themselves the FedExaminer Administration. They offered to help the FedEx Furniture guy with his legal woes. So I recieved around 20 emails, 10,000+ visitors to the blog entry, and nothing from FedEx despite my direct contact via telephone and email.

Imagine how much goodwill could have been generated by FedEx by listening to all of this communication. Perhaps even Ikea could have been involved - i.e. FedEx could have bought the kid an apartment full of Ikea furniture and made him a spokesman. Even the tree huggers like the idea. The ideas are endless. Blogging can work for your business or against it.

Alexander Muse | 1:01 pm | 1 Comment Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Dallas , Web 2.0 , Weblogs Work , FedEx Furniture | Bookmark on del.icio.us | Digg It



Let Thomas submit your RSS feeds to multiple sites, we do…

Thomas Korte wrote a simple application I use to submit my RSS feeds to multiple sites called Feed Submitter. Check it out.

Alexander Muse | 12:06 am | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Web 2.0 , Weblogs Work | Bookmark on del.icio.us | Digg It



Weblogs work for lawyers (according to Harris Interactive study)

According to a study from Harris Interactive more Americans use search engines to find a lawyer than the yellow pages (54% search online rather than using a phone book).

Getting your firm listed in Google is hard if you are not creating useful, interesting and regular blog content. Weblogs clearly work for lawyers (we will be detailing how they work for three firms in an up coming series of interviews).

[via]

Alexander Muse | 9:19 pm | No Comments Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Weblogs Work , Law Blogs | Bookmark on del.icio.us | Digg It



Blogging & $$$

Good roundup article on the business of blogging at The National Post.

As in previous gold rushes, the tool makers (6A, etc.) are making the bones. Om Malik says he’s making enough off of ads to support his favorite vice (the Yankees? you ask) — but that’s about all for now.

Here’s the key: as Fred Wilson said apropos his investment in del.icio.us, we have no idea about the business model yet. But we’re intrigued by what’s going on.

Technorati’s David Sifry, from the article:

“Any time you see a strong vibrant community of people doing something, keep your eyes open because there will be interesting businesses there.”

[via GigaOm]

Brian Oberkirch | 11:18 am | No Comments Tags: Blogs Work , Corporate Blogging | Bookmark on del.icio.us | Digg It



40,000 new blogs per month - Small Businesses are now adopting blogs.

HP conducted a survey of small businesses and determined that 10% have included blogs in their marketing plans and 16% plan to invest in blogs over the next three years.

[via Small Business Pipeline]

Alexander Muse | 3:22 pm | 1 Comment Tags: Blogs Work , Corporate Blogging , Managed Blogging , Blog Consultancy , Blog Hosting , Weblog Hosting , Dallas , Web 2.0 , Weblogs Work , Law Blogs | Bookmark on del.icio.us | Digg It

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