Each day hundreds of thousands of items are scanned by consumers in retail stores with applications like ShopSavvy, CNET Scan & Shop and PriceGrabber. These applications, along with hundreds of niche barcode-powered applications use our ad framework called AdOns™ to deliver highly relevant advertisements. By combining the consumer’s purchase intent (i.e. the product he scanned) and his location our AdOns™ framework delivers ‘ads that do more’. AdOns™ are more like a plug-in framework for barcode-powered applications than a banner ad delivery system.
Each AdOns™ is dynamically generated taking into account the item scanned and the location of the user. For example, a popular AdOns™ is delivered each time a user scans a DVD. The AdOns™ plays the movies trailer of the movie scanned while promoting the retailer. Another AdOns™ takes into account the location of the user suggesting they sign up for the retailers loyalty program while explaining how much the user might save relative to the item scanned. The possibilities are endless, we are currently working on AdOns™ that include sample tracks on CDs, comic book previews, food info, allergy info, integrated coupons, cloud printing, warranties, wine info, sports/concerts tickets, computer configurator, memory card matcher, battery matcher, ‘what’s not in this box?’, alternative/related products, trailers/previews for movies and games, and product reviews/videos.
AdOns™ support Doublclick DART and Atlas campaign tracking. In late 2010 advertisers will be able to use our online tools to design rich, interactive HTML5 AdOns™ and automatically flight campaigns. Ready to create an AdOns™ for a product, location or combination of both? Just email sales@biggu.com and we can help you build an ‘ads that does more!’ AdOns™ begin at $10CPM+$2CPC and are sold on an auction style basis for popular UPCs and/or locations. Download a PDF that describes our AdOns™ program in more detail HERE.
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