Several of our folks are speaking at various times at the SXSW Interactive Festival in Austin over the next few days. First, Jake Marsh is on the ‘Is App-vertising the Answer?’ panel on Saturday, March 13th at 12:10pm in Hilton D. Rylan Barnes will be hosting a talk during the T3 Workshop titled, ‘Mobile Development Across Platforms’ on Monday, March 15th at 9:30am in Ballroom F. I will be presenting ShopSavvy during the Microsoft BizSpark Accelerator contest on Monday, March 15th at 5pm in Hilton G.
Posted by amuse | March 12, 2010 - 9:30pm | No Comments
Category: ShopSavvy (Android), ShopSavvy (iPhone)
The Google folks are busy adding local stock status to their local shopping results. ShopSavvy has been offering this feature for quite some time. See picture to right. We are going to start ‘merchandising’ this information in a more prominent way because a lot of you had no idea we have been offer local inventory information for more than a year.
Our idea is to start listing the inventory on the retailer results page. Currently we only show it on the store location results page. What do you think? Will this help?
Posted by amuse | March 12, 2010 - 3:19pm | No Comments
Category: ShopSavvy (Android), ShopSavvy (iPhone)
Snappr is now part of ShopSavvy
Techcrunch got the scoop before I had a chance to post. Founded in August 2007, Snappr was a pioneer in the 2D barcode business. The goal was to provide a platform to easily create, manage and access mobile content and to promote this content in exciting, new ways. If you are like me, one of the first barcode scanning applications you downloaded was Snappr (it is still on my phone to this day). Snappr was the first iPhone application capable of scanning a 2D barcode. The ShopSavvy team has been busy incorporating Snappr’s technology into ShopSavvy.
Philip Stehlik, founder and CEO of Snappr, will join ShopSavvy’s board of advisors. Philip, founder and CEO of Snappr, is a pioneer in the mobile barcode business. Snappr took the concept and the technology of QR Codes and packaged it into an easy to use webservice and mobile application where both, the content owner and the accessing end-user have real benefits from using the Codes and the mobile content behind them. Snappr was one of the first services in the US and Europe to provide a well rounded solution leveraging QR Codes to access mobile content. Prior to founding Snappr he acted as senior developer and project lead at ReadSoft US where he implemented ReadSoft’s SAP solutions at major US corporations like Apple or Boehringer Ingelheim. Philip began his career at Ebydos AG in Frankfurt Germany, where he was responsible for major product implementations at companies like John Deere, REHAU and Schneider Electric.
The Snappr acquisition has been instrumental in our QR Code program.
The adoption of two-dimensional barcodes in marketing and advertising has been hampered by proprietary standards. Too many companies have spent too much time attempting to monetize a very simple, but powerful feature. Ironically, there has always been an alternative, open standard called a Quick Response or QR Code. Anyone can generate a two-dimensional QR Code pointing to any website for free. Additionally, millions of mobile phone users already have QR Code capable readers like ShopSavvy®.
The biggest problem with QR Codes is that American consumers don’t know what a 2D barcode is. They need some help understanding how to react to a QR Code printed on a billboard or in a magazine advertisement. Our ‘Scan with ShopSavvy’ program was designed to solve this problem. Millions of ShopSavvy users already use the application to scan 1D barcodes, but many of them have no idea that ShopSavvy will scan open standard 2D barcodes (i.e. QR Code), but they do understand the concept of scanning.
Our ‘Scan with ShopSavvy’ program allows brands to leverage our ‘trained’ user base by including our ‘Scan with ShopSavvy’ badge anywhere they print a 2D barcode. Consumers can use ANY QR-capable scanner (50+ today), but the program attempts to short circuit the call to action by showing the user he can use an application he already has on his smartphone.
The program is free for almost all brands. Our goal is to promote QR Codes, ShopSavvy and build great relationships with brands. Interested? Brands simply need to email sales@biggu.com and explain the planned usage of our badge prior to use. Permission will be granted to almost all brands. Camera-ready art of the badge is available for download:
http://dl.dropbox.com/u/109866/scanwithshopsavvy.zip
Basic tracking is included for FREE as part of the QR code generator and includes:
- Total click tracking
- Click tracking (today, past week, past month, total)
- Referrer tracking (today, past week, past month, total)
- Location tracking (today, past week, past month, total)
- Conversation tracking (number of tweets, shares, comments)
Enhanced programs area available including geo-targeted content. Use the consumers location as a trigger for alternative content. Show a user in a specific store or city a different experience. Please contact our sales department for more information.
Posted by amuse | March 4, 2010 - 10:17pm | No Comments
Category: QR Code, ShopSavvy (Android), ShopSavvy (iPhone)
We mentioned it previously, but we have decided to license our barcode scanning libraries for iPhone and Android at no cost. There is no fee. Users of the library agree to our simple license agreement whereby they agree to three primary terms. First they agree to provide us with any source data – i.e. data that is called by the client scanning app (in our case it is product and pricing data) – and resulting data – i.e. data that is generated by the client app (in our case it is the location data). Companies that license the library agree to provide the data for the life of the application (even if the application stops using our library for any reason). Second they agree to keep the ‘powered by ShopSavvy’ branding and link provided inside of the library. Third they agree NOT to redistribute our scanning library without permission.
If you are interested please complete the following and email to sales@biggu.com:
- Name of Company:
- Address of Company:
- Name of Company Representative:
- Email of Representative:
- Phone of Representative:
- Name of App:
- Platform(s):
- Description of App:
- Source Data Description/Sample:
- Result Data Description/Sample:
Our current platform supports Android and iPhone 3GS (and slow 2G/3G scanning). Our next release should support Android, iPhone 2G/3G/3GS, Windows Mobile and Blackberry. Here is an example of the branding inside the scanning library:
Posted by amuse | February 22, 2010 - 11:31am | No Comments
Category: Meatloaf, ShopSavvy (Android), ShopSavvy (iPhone)
Since the launch of ShopSavvy in 2008, we have had two primary competitors – Google and Amazon. Last week Google launched their THIRD barcode scanning shopping app (1st was Barcode Scanner (open source project by Google folks and 2nd was Google Goggles) called Google Shopper. All three are great apps. Lots of people have asked me, “So is this the end of ShopSavvy?”
The simple answer is, “I hope not.” Google and Amazon are NOT the sort of competitors a startup should take lightly, but I do think their (repeated) entrance into our space is good news. We really stumbled onto something when we our app first won Google’s Android Developer Challenge and (obviously) they didn’t over look this fact.
100% of our focus is on making ShopSavvy the BEST shopping application on the market. Our goals are simple:
- No. 1 INFORM the user
- No. 2 EMPOWER the user
- No. 3 INSPIRE the user
We have been doing No. 1 for about 18 months. We are just about to offer No. 2 with our payments integration. Finally, we hope to complete No. 3 by the end of the second quarter. Earlier this month I wrote about focusing on what your competitors are doing in a post titled, “Negative Target Acquisition“. We will keep trying to make ShopSavvy the BEST shopping application on the market. Ironically, Google’s new app has DRAMATICALLY increased our download volume. We are adding new users at a level we have NEVER seen before. Google’s PR effort is amazing, but interestingly my Google Alert’s for ‘ShopSavvy’ have been going off every hour as a new stories mentions both Google’s new app AND ShopSavvy. It is insane. So, I just wanted to thank Google for all the PR. We will continue to attempt to innovate and users will decide the ultimate winner(s).
Posted by amuse | February 20, 2010 - 2:25pm | 3 Comments
Category: ShopSavvy (Android), ShopSavvy (Pre), ShopSavvy (Touch), ShopSavvy (Windows Mobile), ShopSavvy (iPhone), ShopSavvy RIM
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