Sep
2
Standalone QR Code Reader Released (iOS4)
Lots of ShopSavvy users have asked us to release a standalone QR Code Reader so I asked one of our barcode scanner SDK licensees to build a simple QR Code Reader using our SDK. It took him about an hour to put it all together (it took Apple three weeks to approve it). All it does is read QR Codes (it does have a banner ad at the bottom providing a link to ShopSavvy). ShopSavvy users should remember that ShopSavvy reads QR codes as well as 1D UPC/EAN codes found on products. You don’t really need two scanners. Anyway, feel free to download (it is free) from iTunes.
We have talked about our QR Code program before, but I thought it was worth a mention. The adoption of two-dimensional barcodes in marketing and advertising has been hampered by proprietary standards. Too many companies have spent too much time attempting to monetize a very simple, but powerful feature. Ironically, there has always been an alternative, open standard called a Quick Response or QR Code. Anyone can generate a two-dimensional QR Code pointing to any website for free. Additionally, millions of mobile phone users already have QR Code capable readers like ShopSavvy®.
The biggest problem with QR Codes is that American consumers don’t know what a 2D barcode is. They need some help understanding how to react to a QR Code printed on a billboard or in a magazine advertisement. Our ‘Scan with ShopSavvy’ program was designed to solve this problem. Millions of ShopSavvy users already use the application to scan 1D barcodes, but many of them have no idea that ShopSavvy will scan open standard 2D barcodes (i.e. QR Code), but they do understand the concept of scanning.
Our ‘Scan with ShopSavvy’ program allows brands to leverage our ‘trained’ user base by including our ‘Scan with ShopSavvy’ badge anywhere they print a 2D barcode. Consumers can use ANY QR-capable scanner (50+ today), but the program attempts to short circuit the call to action by showing the user he can use an application he already has on his smartphone.
The program is free for almost all brands. Our goal is to promote QR Codes, ShopSavvy and build great relationships with brands. Interested? Brands simply need to emailsales@biggu.com and explain the planned usage of our badge prior to use. Permission will be granted to almost all brands. Camera-ready art of the badge is available for download:
http://dl.dropbox.com/u/109866/scanwithshopsavvy.zip
Basic tracking is included for FREE as part of the QR code generator and includes:
- Total click tracking
- Click tracking (today, past week, past month, total)
- Referrer tracking (today, past week, past month, total)
- Location tracking (today, past week, past month, total)
- Conversation tracking (number of tweets, shares, comments)
Enhanced programs area available including geo-targeted content. Use the consumers location as a trigger for alternative content. Show a user in a specific store or city a different experience. Please contact our sales department for more information.
Ever wonder what Irish ShopSavvy users are scanning in liquor stores? Evidently one of the retail partners we are working with in Ireland asked Philip the question so we thought we would share the results. Here are the Top 20 Alcohol Scans in Ireland:
There are almost a hundred thousand apps that shouldn’t be in Apple’s iTunes App store. They look a lot more like SPAM than apps and we all have seen them (30 apps with almost the same logo with slightly different names are just SPAM). I have a solution for Apple (and all other app stores): charge a yearly maintenance fee to keep an app in iTunes. Right now Apple charges developers $99 to have a developers account, but there is no limit or cost for adding apps. I propose a low $99/app/year fee to keep an individual app in the market.
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