Jul
28
Weblogs work against Dell, just ask Jeff Jarvis.
Jeff Jarvis is famous for having problems with Dell customer support. He detailed his trials in his blog and as a result he was able to share his disatisfaction with Dell with thousands of people. Rick from the Post Money Value blog explained how he overheard two bank clerks discussing how Dell screwed Jeff Jarvis over and they were going to stay away from Dell. Rick’s point? Assuming ‘average people’ or ‘the masses’ don’t read or see blogs is simply wrong. We are working with a couple of local periodicals here in Dallas and one is spending quite a bit of time discussing the other. The other is trying to ignore the conversation. Instead of responding and capitalizing on the publicity they are missing the boat. My point? It doesn’t matter if you are Dell or a local periodical you need to assume your customers are on the net. If you do, you will figure out how to start talking to them and ultimately listen to them.
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