Aug
12
A Blog Isn’t A Bullet, Silver or Otherwise
Mike Rundle, over at Business Logs, calls us on the carpet for using a standard template as a placeholder while we ready our main site. He’s right in that and his other comments. We jumped immediately into the conversation as we put together our Weblogs Work service offering, and you’ll see an entirely new look, new lingo and the real approach we’re using for our clients next week.
We’re stoked. Dan Cederholm, of SimpleBits, did the site design, and we think it’s pretty snazzy. Maybe Mike will come on back and have a looksee.What we are in total agreement about is that blogs aren’t some kind of magic bullet that will cure any company ailment. Sure, blogs are getting hyped, and we’ve certainly been harping on Vonage, FedEx, Dell and other biggies who are getting beaten up in blogging conversation. We think they should join in, balance out the viewpoints. Engage. The conversation continues apace, anyhow.
What is great about launching a company blog is that the tactic forces a certain openness in your communication style. You’ll hear more directly from the folks who matter to your business. Yes, you’ll get more site traffic. You’ll index higher in the search engines. But, most importantly, you’ll be engaging in more honest, open dialogue. That’s why weblogs work.
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