Aug
20
Corporations Rushing into the Blogosphere
Corporations are realizing they need to get in on this ‘blogging’ deal – and they need to hurry. They don’t necessarily know why, but they know they need to get in the game. Debbie Weil attended the Blog Business Summit in San Francisco and wrote about Boeing’s decision to ‘get in the blogging’ game.
Boeing gave Chris Brownrigg, their web designer, 48 hours to design and launch a blog for Boeing VP Randy Baseler. Oh, and they told him he could not call it a blog – it would be called a journal.
"Because they (management) were uncomfortable with the term blog."
According to Debbie, Chris got around that decision by calling it "Boeing Blog: Randy’s Journal." Chris selected Movable Type and posted a mock up here, but it was later removed. Why only 48 hours? Well Josh Hallett suggests that the blog/journal launch was one day before Airbus rolled out the A380. How do you think Boeing is doing?
Boeing is obviously run by out of touch morons who are more ego than knowledge.
They want to blog but want it called a journal ? That tells me that they are way to starched to learn anything.
If they asked their customers whether or not it should be called a journal or blog, they’d find out that journals are kept by scientists in Botswana and blogs are for sharing info with and getting feedback from customers.
Journals are for writing down things you want to remember, such as the time you made the mistake of starting a blog and calling it a journal.
Comment by Mike Sigers — August 20, 2005 @ 11:43 pm
Boeing is obviously run by out of touch morons who are more ego than knowledge.
They want to blog but want it called a journal ? That tells me that they are way to starched to learn anything.
If they asked their customers whether or not it should be called a journal or blog, they’d find out that journals are kept by scientists in Botswana and blogs are for sharing info with and getting feedback from customers.
Journals are for writing down things you want to remember, such as the time you made the mistake of starting a blog and calling it a journal.
Comment by Mike Sigers — August 20, 2005 @ 11:43 pm