Aug
22
It’s Not About the Tools (or what you call them)
In this interview with CNN, Mena Trott notes that blogging as a term will probably fade away. Exactly. Entering the online conversation will be as natural as going to your machine. Remember when you had to ‘go online.’ Now, you simply are. Today’s corporate blogs are the first instances of what will become commonplace — highly interactive sites that accelerate and add value to the conversations a company has with its customers. Same thing with RSS. It’s an inside baseball term — probably not all that useful for widespread adoption. Word today that Google has also started calling RSS feeds something different — Web clips. Does it matter? Probably not. RSS is just as powerful if it’s called a Web feed, a Web clip, a plain ol’ feed, etc. It’s the Web coming to you, and that’s what makes a difference in people’s lives.
[via Blogwrite for CEOs]
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