Sep
12
Weblogs work for Lawyers Part VI: Clark Allison of Allison Consulting
In part six of a series of interviews with lawyers who are using blogs we talked to Clark Allison author of the California Estate and Business Law Blog.
Q: When and why did you start a blog?
A: About two months ago.
Q: Have you generated additional legal business directly or indirectly related to your blog?
A: Yes. It has greatly added to my credibility and bone fides with potential clients, existing clients and referral sources. As an example, several weeks ago an investment advisor who has referred many clients over the years emailed me about a recent court decision that appeared to have a chilling effect on planning strategies he often uses. Instead of calling or emailing him, I blogged on the issue and then sent him and other financial advisors I know a link to my post. The effect was great: I was able to answer my referral sources concern directly, leverage my research time to educate many and enhance my stature as an expert on the topic.
Q: Have any of your peers seen your blog? Do they comment on it? Does the fact that they read it cause you to write differently?
A: Peers have seen it and have given me positive reviews. However, I don’t blog for my peers. I’m in business to help my clients and make a living, not impress my peers. My objective is to educate clients, prospective clients and referral sources through a medium that also develops a personal relationship with the reader. Blogging allows me to present what I know and who I am to develop credibility and trust. Of course if I do a good job, the effort will reverberate back to peers as well.
[...] ’s what some of our veteran law bloggers had to say about their blogging experiences:Clark Allison said: It has greatly added to my credibility and bone fides with potential clie [...]
Pingback by Weblogs Work » Weblogs Work for Lawyers: An Example — September 15, 2005 @ 9:56 am
[...] ’s what some of our veteran law bloggers had to say about their blogging experiences:Clark Allison said: It has greatly added to my credibility and bone fides with potential clie [...]
Pingback by Weblogs Work » Weblogs Work for Lawyers: An Example — September 15, 2005 @ 9:56 am