Big in Japan | ShopSavvy Barcode Scanner App

Revamp & Consolidation of Corporate Website and Blog: M | Ventures Gets a Makeover

Case Study: Consolidation of an existing corporate website and blog into a WordPress blog/website.

The M | Ventures website was designed completely in flash and was considered a very good site in 2003.  The site had two big problems, (1) it did not rank well in search engines (Google hates flash) and (2) it was very difficult to update.  A screenshot of the site can be found to the right. 

The general partner started blogging in 2005 with a blog titled Texas Venture Capital Blog.  He took to the blog format quickly and asked one of his IT guy to create a simple theme to replace his default Kubrick design.  The simple theme can be see to the left.  Notice that it included a simple header and Google ads.

Soon the general partner realized how easy it was to update his blog through the WordPress CMS and how well it ranked in Google and other search engines.  He asked this simple question: "Why can’t my blog and website be one in the same, housed entirely in a WordPress site?"  The answer was simple, "There is none." 

Weblogs Work took the assignment of consolidating the two.  First our designer worked with the general partner to come up with a new look and feel.  The concept was to create something with a Texas feel – perhaps cows, spurs, horses and cowboys.  The designer took these ideas and came up with a very subtle ‘Texas’ design that can be seen below.  The Google ads were removed.  And the interior pages were kept very basic.  The new site is a work in progress, but each aspect can easily be edited by the general partner without assistance from anyone else.  Visitor statistics are built right in and he is generating dealflow from the site today (something his old site NEVER did).  

Posted by admin | September 14, 2005 - 9:06pm7 Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Social Media, Weblogs Work