Sep
18
Juicy Fruit Blog – Another Perspective
Quite a few folks have bashed the Juicy Fruit Blog for various reasons including those found in posts here, here, here, here, here, here, and not to be outdone we bashed it here.
It is interesting how ‘we of the Web 2.0′ are so quick to define everything. If it does not fit in our neat little boxes we reject it. I suspect that we were not the target audience of the Juicy Fruit website. Maybe the Juicy Fruit ‘blog’ was a parody of a blog? Certainly none of us confused it for a real blog – it seems more like advergaming or other form of interactive marketing. Wrigley is not attempting to fool or confuse its customers – it is clearly making a joke (one that we are unlikely to enjoy). Why are we so concerned? Because they call it a blog? Perhaps we should lighten up. When was the last time you chewed a piece of Juicy Fruit gum…
Alex: You are kidding, right? This is so someone tagging a trendy label on a not-ready-for-primetime project. I do agree that it’s a joke, however.
Comment by Brian Oberkirch — September 18, 2005 @ 7:19 pm
Alex: You are kidding, right? This is so someone tagging a trendy label on a not-ready-for-primetime project. I do agree that it’s a joke, however.
Comment by Brian Oberkirch — September 18, 2005 @ 7:19 pm
I agree… but now it is gone and we won’t have it to kick around anymore…
Comment by Alexander Muse — October 31, 2005 @ 8:35 pm
I agree… but now it is gone and we won’t have it to kick around anymore…
Comment by Alexander Muse — October 31, 2005 @ 8:35 pm