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‘Blogadvergaming’ by Budget Car Rental

In a first, Budget Car Rental is using ‘blogadvergaming’ as a marketing tool. Budget is hiding a $10,000 prize in four cities over four weeks giving away $160,000 total. Clues will be delivered on Budget’s blog in cartoon format (featuring our favorite cartoonist Hugh MacLeod). The ‘blogadvergaming’ program was organized by B.L. Ochman. Via Adrants and Business Week.

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6 Responses to “‘Blogadvergaming’ by Budget Car Rental”

  1. Great idea and it will be interesting to see how successful this campaign is, as it is the first of its type to completely incorporate the blogging community. Many will be watching this one VERY closely.

    Comment by Mack Collier — October 24, 2005 @ 6:42 pm

  2. Great idea and it will be interesting to see how successful this campaign is, as it is the first of its type to completely incorporate the blogging community. Many will be watching this one VERY closely.

    Comment by Mack Collier — October 24, 2005 @ 6:42 pm

  3. This blog posting was of great use in learning new information and also in exchanging our views. Thank you.

    Charles Mercer

    http://www.budgetcarsgalore.com

    Comment by Charles Mercer — May 5, 2006 @ 6:20 am

  4. This blog posting was of great use in learning new information and also in exchanging our views. Thank you.

    Charles Mercer

    http://www.budgetcarsgalore.com

    Comment by Charles Mercer — May 5, 2006 @ 6:20 am

  5. I totally agree with what you’re saying. I wish more people felt this way and took the time to express themselves. Keep up the great work.

    Charles Mercer

    http://www.budgetrentalbargain.com

    Comment by Charles Mercer — May 5, 2006 @ 6:20 am

  6. I totally agree with what you’re saying. I wish more people felt this way and took the time to express themselves. Keep up the great work.

    Charles Mercer

    http://www.budgetrentalbargain.com

    Comment by Charles Mercer — May 5, 2006 @ 6:20 am

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