Nov
8
Weblogs don’t have to be forever…
Brian and I have been talking about ‘event’ driven blogs and how businesses can use them in conjunction with traditional marketing/pr promotions. One great example of an event driven blog is the GM Smallblock blog.
GM started the blog to talk about the 50th anniversary of the Corvette’s small-block engine. Now that the anniversary is over, so too is the blog. According to Debbie Weil GM did consider turning it into a powertrain blog, but one astute reader suggested, "Keep to one topic… don’t try to take on too much in one blog."
Quite a few of the blogs I have been working on are event/short-term projects.
At the outset you just need to state that the blog will die/hibernate after the event.
Comment by Josh Hallett — November 9, 2005 @ 10:05 am
Quite a few of the blogs I have been working on are event/short-term projects.
At the outset you just need to state that the blog will die/hibernate after the event.
Comment by Josh Hallett — November 9, 2005 @ 10:05 am