Nov
26
Simple is the NEW Complicated…
Just a couple of years ago everyone was looking for the next ‘new’ thing in design. I can recall sitting with the Architel guys. They wanted a new website with all of the coolness of Flash and the complexity of Amazon. This year they decided to go ‘retro’ and focus on simplicity. Check out their new site and blog interface at architel.com. Fast Company latest article titled, The Beauty of Simplicity details this new trend. Jason over at 37signals details the article , he suggests,
"staying simple on purpose"
He also expands on the idea by indicating,
The big guys are discovering what the small guys have always known. The small companies leading the way and have been for years. The big guys are following the small guys. The Less movement is bottom up, not top down. There’s a big story here. I wonder which journalist will grab it.
No Responses to “Simple is the NEW Complicated…”
No comments yet.
RSS feed for comments on this post. TrackBack URL
Leave a Reply