Mar
7
NYTimes Piece is Another Example of Journalists Not Digging the Blogging Route Around
There is a wide range of opinion on today’s NYTimes article on Edelman PR sending information to bloggers on behalf of Wal-Mart. I’ll recap the continuum below, but for me this is another example of our august traditional journalism outlets getting a little quesy over the idea of companies using blogs to get information directly to readers. When anyone can publish, then anyone can become a competitive outlet for news. (You may recall the last example, where the WSJ tried to cast aspersions over FON advisors blogging about the company.)
This echoes a point Tom Foremski made in a panel at New Communications Forum last week: that journalists are better suited than bloggers at ’sorting out the crap’. (A point JD Lasica rebuked right away.)
Some of the blog response has taken the same tone: shame on Wal-Mart for pulling the wool over these poor little bloggers.
Jeff Jarvis counters (reasonably) that PR people place stories with journalists all the time & no one writes about how they are being taken advantage of.
More:
Richard Edelman
Mike Manuel
Dan Gillmor
Roundup at PR Linker
Marshall Manson (whose work is detailed in the piece)
No Responses to “NYTimes Piece is Another Example of Journalists Not Digging the Blogging Route Around”
No comments yet.
RSS feed for comments on this post. TrackBack URL
Leave a Reply