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Community as a Dating Relationship

A while back I was interviewed by John Winsor for his book Spark. He’s just posted the transcript on this blog, and it’s a fun read. Part 1 and part 2.

I thought I’d repost part of it here. I’ve never really talked about my “Community as a Dating Relationship” concept on the blog before, but trust me, in real life I talk about it all the time.

A Dating Relationship

What we really have here – when I talk about the relationship that I have with the fan groups and they have with me – is a dating relationship. If you show up on a date and you’re absolutely perfect, the person doesn’t think, ‘Wow, this is so great – he’s perfect!’ They think, ‘What’s wrong with this guy?’ Their defenses immediately go up and they assume you’re hiding something. When companies do that same thing you immediately think they’re just spinning it, that it’s just marketing crap and you don’t need to pay attention to it. But when you actually start to have an interaction with them, that back and forth, then you have a relationship.

Sometimes it’s bad, sometimes it’s good, but at the end of the day, as long as it’s more positive than negative, that’s what it’s all about. That’s what people really believe; that you’re not just messing with them, trying to get them to buy something.

Jake McKee | 8:29 pm | No Comments Tags: Blogs , community , spark , dating | Bookmark on | Digg It